Everything you need to grow with data
From technical SEO to server-side tracking, every service I offer is designed to give you a competitive edge backed by real, measurable performance data.
Technical SEO
I conduct deep technical audits, fix crawlability issues, optimize Core Web Vitals, and build content strategies that drive sustainable organic growth. Every recommendation is backed by data — no guesswork.
What's included
- ✓Full technical site audit (crawl errors, indexation, site speed)
- ✓Core Web Vitals optimization
- ✓On-page SEO: titles, meta, structured data
- ✓Content gap analysis & keyword strategy
- ✓Link building strategy & authority building
- ✓Monthly ranking & traffic reporting
Google Ads (SEA)
From Search and Shopping to Performance Max, I build and optimize campaigns that convert. My data-driven approach ensures every click has a purpose and every budget is spent on audiences that matter.
What's included
- ✓Account structure & campaign architecture
- ✓Keyword research & negative keyword lists
- ✓Ad copy creation & A/B testing
- ✓Bidding strategy optimization (Smart Bidding, tROAS, tCPA)
- ✓Shopping & Performance Max setup
- ✓Conversion tracking & attribution modeling
Meta Ads
I build full-funnel Meta strategies from awareness to conversion — combining compelling creative direction with rigorous audience testing, CAPI implementation, and attribution modeling to maximize your return.
What's included
- ✓Audience strategy & lookalike building
- ✓Creative briefing & ad copy
- ✓Full-funnel campaign architecture (ToFu/MoFu/BoFu)
- ✓Retargeting sequences & dynamic product ads
- ✓Conversions API (CAPI) setup for accurate tracking
- ✓Weekly performance analysis & scaling decisions
GA4 & Analytics
I set up GA4 from scratch or migrate from UA, build custom event schemas, create Looker Studio dashboards, and implement attribution models that give you a truthful picture of your marketing performance.
What's included
- ✓GA4 property setup & migration from Universal Analytics
- ✓Custom event & conversion tracking implementation
- ✓Data layer design & documentation
- ✓Looker Studio dashboard creation
- ✓Attribution modeling & channel analysis
- ✓Audience building for remarketing
Google Tag Manager
I design and implement GTM container architectures that are scalable, documented, and accurate. No more firing tags blindly — I build tracking systems that you can trust and maintain.
What's included
- ✓GTM container audit & cleanup
- ✓Data layer design & implementation guide
- ✓GA4 event tracking via GTM
- ✓Google Ads & Meta Pixel implementation
- ✓Custom JavaScript variables & triggers
- ✓QA testing with Tag Assistant & dataLayer inspector
Tracking & CAPI
With iOS privacy changes and cookie deprecation, browser-side tracking is no longer enough. I implement server-side tagging via GTM and Meta/Google Conversions API to recover lost signal and improve campaign performance.
What's included
- ✓Meta Conversions API (CAPI) full implementation
- ✓Google Ads Enhanced Conversions setup
- ✓Server-side GTM container deployment
- ✓Event deduplication between browser & server
- ✓First-party data strategy & hashing
- ✓Signal quality score optimization
Not sure which service you need?
Let's talk. I start every engagement with a free discovery call to understand your business and recommend exactly what will move the needle.