+180% ROAS After GA4 Data Layer Implementation
The Challenge
A premium beauty brand was flying blind — they had GA4 but no meaningful events, no ecommerce tracking, and their ad platforms were bidding on inaccurate conversion data.
The Solution
Designed and implemented a full GA4 ecommerce data layer covering the complete purchase funnel. Set up Enhanced Conversions for Google Ads and used the clean data to switch to tROAS bidding. Built a Looker Studio executive dashboard.
The Result
With accurate bidding signals, ROAS improved by 180% in 60 days. Marketing team gained full attribution visibility for the first time.
Quick Facts
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