3x Conversion Rate with Full-Funnel Tracking
The Challenge
A Series A tech startup had traffic but a broken conversion path. Without proper tracking, they could not identify where users dropped off, and their marketing team was making decisions based on last-click attribution only.
The Solution
Implemented GA4 with custom event taxonomy, server-side GTM for reliability, full-funnel attribution modeling, and integrated CRM data for offline conversion imports. Built a real-time dashboard for the growth team.
The Result
With visibility into each funnel stage, the team identified and fixed 3 critical drop-off points. Conversion rate tripled in 90 days without increasing ad spend.
Quick Facts
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