245% Revenue Growth for a French Fashion Label
The Challenge
A premium French fashion e-commerce was running Google Ads with a 1.2x ROAS — effectively losing money. Their campaigns had no structure, poor match types, and zero conversion tracking.
The Solution
I rebuilt the entire Google Ads account architecture: separate Shopping, Search, and Performance Max campaigns with proper audience signals. Implemented accurate conversion tracking via GTM and GA4. Introduced Smart Bidding with tROAS after 30 days of clean data.
The Result
In 3 months, revenue from paid search grew by 245% while ad spend increased by only 40%. ROAS reached 4.8x.
Quick Facts
Related Case Studies
68% Drop in Cost Per Lead with Meta CAPI
A B2B SaaS company was struggling with Meta Ads after iOS 14 decimated their tracking. Reported conversions were down 60%, campaigns were optimizing on bad data, and CPL had tripled.
Event Match Quality Score improved from 2.
+180% ROAS After GA4 Data Layer Implementation
A premium beauty brand was flying blind — they had GA4 but no meaningful events, no ecommerce tracking, and their ad platforms were bidding on inaccurate conversion data.
With accurate bidding signals, ROAS improved by 180% in 60 days.
62% Reduction in Wasted Ad Spend via GTM Audit
A hotel group was spending €30k/month on Google Ads but had severe tracking issues: duplicate conversions, misfiring tags, and audiences built on junk data. Their campaigns were optimizing towards ghost conversions.
Wasted ad spend dropped by 62% within the first month.